Content for returning customers

By utilizing the power of Conditional Content you're able to customize your pages to show (or hide) specific parts of the page to users who meet your pre-defined criteria. 

In this guide, we'll be showing you how to use this to your advantage, but teaching you how to create conditions for users based off of how much they've spent with your store.

Referenced conditions

Purchased any product? Total Value of All Purchases

This true or false condition can be used to show a section to users based on their purchase history. There are two options for this condition:

      1. Yes --> The user has purchased a product before.
      2. No --> The user has not purchased a product before.

Using the conditions

There are a number of different ways that you can leverage these conditions to improve the conversion rate of your page. 

For demo purposes, let's use the example of offering any customer who views your landing page a discount code for their next purchase via a banner component. However, we need to make sure that all of our visitors aren't seeing this discount code, so we'll use conditions to ensure that only returning customers see it.

At it's simplest, there are two ways to achieve this using the above-mentioned condition(s) but ultimately both configurations result in the same thing: a returning customer is shown the discount banner

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