What is PageSpeed Insights?
PageSpeed Insights is a tool developed by Google to analyze the content of a selected web page, and generate suggestions to make that page faster.
Applying Recommendations
When it comes to acting on the recommendations of PageSpeed Insights there are certain things that we can help you with, and there are certain things that we're unable to help with.
As an example, looking to the Opportunities section in the report you may see a recommendation to "Serve images in next-gen formats". This is a great example of something we can help with as we offer several different image optimization options for you to utilize.
However, an example of a recommendation we cannot help you with would be "Reduce unused JavaScript", especially if that recommendation references a third party app such as HubSpot, Mailchimp, Intercom, etc.
3rd Party Integrations, Google Tag Manager, and PageSpeed Insights
In some cases, loading your 3rd party integrations through a Google Tag Manager (GTM) container can help to dramatically improve the results you get from PageSpeed Insights. For more on this we highly recommend that you check out this article from Analytics Mania that dives deep into the options, when doing so is beneficial, and when it's not.
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