Using the Facebook Pixel

What is the Facebook Pixel?

The Facebook Pixel is a script that enables Facebook to track user activities on your site. Specifically, it's used to identify a ROI for your Facebook and Instagram ad-spend.

Adding your Facebook Pixel to your Unstack Account

  1. Open up the Integrations section in Unstack.
  2. Once here, select the (+) to the right of Facebook Pixel.
  3. Here you'll be prompted to add your Pixel ID. This ID can be found in your Facebook Events Manager. More about that here.


  4. After pasting that ID, save the integration.
  5. Your Facebook Pixel is now installed on your site!



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