Interpreting Insights

Overview

"Insights" is what we call the section in Unstack where you can review the various metrics & data-points collected on your site. There are also four tabulated sections for further insights: Activity, Test Results, Conversions, and UTMs.

Traffic

This is made up of two sections: Traffic which will provide an overview of how your site is doing and Engagement which will show you how your pages are performing. 

The graph depicting site performance is broken down by three specific metrics: Page Views, Uniques, and Sessions. 

Page Views
Times a page is viewed by a user.
Uniques
# of unique users.
Sessions
Interactions one user takes within 4-hour time frame.

You can toggle through 90-days, 30-days, and 7-days to see how your traffic has changed over time. 

Engagement

A list of all your pages, their view count, unique, and average time on page. 

Page
Title of page.
Page Views
Times the page is loaded and viewed by a user.
Uniques
# of different IPs that visited a page.
Average time on page
Average time a user spent on this page.

Below is an example of sorting by descending and ascending for different data points. 

Getting_Started_Unstack_Insights__4_.gif

A/B Test

An overview of your A/B tests, where they were done, how they're doing, and what the end result was. 

Page
Hyperlinked name of the page test is running on.
Test
Name of the test assigned when setting it up.
Status
Whether the test is active (running) or ended (concluded).
Started
Date this test began.
Ended
Date the test ended.
Variants
In-depth view into different variants of test and they're performance.

Variants 

Name
Which variant this is: control (unedited) or variant (edited).
Uniques
How many visitors viewed this variant.
Conversions
Times visitors have submitted a form from this variant.
Conversion Rate
Conversions divided by Uniques to see the percent of visitors who convert.
Winner
Whether or not this was the winning variant.
Conversions

A representation of the path your visitors go on before converting. 

See screenshots below for examples:

Getting_Started_Unstack_Insights__6_.png

This is going over the source someone came from and the pages they viewed before converting via a form submission. 

Getting_Started_Unstack_Insights__7_.png Getting_Started_Unstack_Insights__8_.png

Like engagement, you can toggle to sort visits and conversions numbers. 

Getting_Started_Unstack_Insights__9_.gif

New from conversion paths you can toggle between conversion paths for organic traffic and paid. 

Getting_Started_Unstack_Insights__10_.gif

Sources

An overview of where your site traffic is coming from and the revenue/lead attribution as provided by Unstack CRM and Stripe integration. 

This is the same for all other units (i.e., source and page) 

Source
Where the traffic came from.
Uniques
# of unique users from that source.
Sessions
How many sessions source produced.
Pageviews
How many page views source produced.
Avg. time
Average amount of time a user from that source spent on the page
Leads
Attributed leads from that source (click view to see them).
Conversion rate
Percentage of users who converted via a form.
Bounce rate
Percentage of users that leave without converting.
Revenue
Amount that source has generated (from Stripe integration).
Rev/click
Total revenue divided by the number of Uniques.

 

Common Questions

It looks like my insights are off?

Please allow up to 24-hours for your insights to fully load in all locations. The activity tab is the quickest to load. If after 24-hours you're still seeing a noticeable difference between Unstack and another application you're using (i.e., Google Analytics) please report it to us with screenshots of your other application's reports.

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